HYPED GOODS

Hyped Goods Marketing Strategy Project

Developed a comprehensive marketing strategy project for Hyped Goods as part of an academic practice assignment. This project was created for educational and portfolio purposes only, with permission from the business owner to feature the work in my portfolio.

The project included a detailed marketing plan covering target audience research, brand positioning, SWOT analysis, campaign strategy, growth opportunities, and promotional recommendations. In addition to the written strategy, I created all supporting visual content myself, including branded mockups, marketing collateral, and a promotional video designed to strengthen the brand’s identity and audience engagement.

This project helped me develop practical skills in marketing research, strategic planning, brand development, content creation, and visual storytelling while applying real-world marketing principles to a local business concept.